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New Ram pickup notches win for steel in U.S. truck market

Reuters, Jan. 15, 2018

Fiat Chrysler Automobiles NV (FCAU.N) (FCHA.MI) on Monday unveiled a redesigned Ram large pickup that along with General Motors Co’s (GM.N) new Chevrolet Silverado, which debuted on Saturday, sealed a double victory for the steel industry’s fight to remain the dominant metal in the auto market.

The 2019 Ram is made mostly of “real steel,” Michael Manley, head of the global Ram and Jeep brands for Fiat Chrysler, told reporters at a briefing ahead of the official debut of the truck at the Detroit Auto Show. The new Silverado also is made mostly of steel, including a high-strength steel cargo box, unlike the top-selling U.S. pickup truck, Ford Motor Co’s (F.N) F-150, which has a body and cargo box made of aluminum.

Ford jolted the industry in December 2014 when it launched the current generation F-150 with an all-aluminum body. Ford’s F-series trucks represented the largest-scale use of aluminum in a high-volume vehicle, and required technological risk-taking at a level rarely seen among the Detroit automakers.

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