Fiat Chrysler Automobiles NV (FCAU.N) (FCHA.MI) on Monday unveiled a redesigned Ram large pickup that along with General Motors Co’s (GM.N) new Chevrolet Silverado, which debuted on Saturday, sealed a double victory for the steel industry’s fight to remain the dominant metal in the auto market.
Ford jolted the industry in December 2014 when it launched the current generation F-150 with an all-aluminum body. Ford’s F-series trucks represented the largest-scale use of aluminum in a high-volume vehicle, and required technological risk-taking at a level rarely seen among the Detroit automakers.
